This beauty bible gives new treatment to the serious business of looking gorgeous. By Alison Boleyn

Once upon a time, a glamorous beauty editor was bemoaning the lack of good product in this world. “How is it,” she wailed, “that they can cure cancer but they can’t make a decent waterproof mascara?” “Sweetie,” her editor replied, “they can’t cure cancer.”

Times change. Beauty editors, once considered those gorgeous girls who’d believe anything if it came in a nice-enough jar, are now the powerbrokers of the magazine business. They’re the women who straddle the precarious divide between editorial and advertising, who maintain business relationships worth hundreds of thousands of dollars, and who somehow conduct interviews, write stories and shoot pictures between client appointments and product launches that start at breakfast and end after dark.

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