How can you be certain a lotion that claims to be organic really is? Our correspondent helps you find your way to truly green creams

It’s 7.30am in New York, and Lynn Mazzella, the vice-president of global product development at Origins, is on a conference call to me in London. We haven’t met, but as she describes her company’s new collection of organic skin and hair products, I imagine her as Snow White, standing in a sun-dappled forest glade surrounded by cuddly woodland creatures, rather than some Sex and the City version of corporate New York.

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